Here are different reasons behind website redesigning and you already know why you are doing it.
There’s nothing wrong with showing off your brand’s personality. We think about how your website communicates with your audiences, such as the voice and tone of your blog articles or social media posts.
During your website redesign, We consider creating new landing pages. We focus each page on converting visitors on a specific offer, whether it’s a discount on your most popular product or a lead magnet for your email list.
Existing URLs Forwarding
The redesigning process might also include the elimination of outdated pages.
Easy integrations for your website
You Want to make a better User Experience. User experience may be a newer discipline of design that's become increasingly important in the website's success. If your website is guilty of those bad UX practices, you should look into a website redesign that focuses on creating a more enjoyable experience.
There are different reasons behind website redesigning and you already know why you are doing it. It is however important to note that the standards used in the redesigning process will always change. You might be in need of launching a new product line or updating your cooperate image.
Analyzing the competition
See how your competitors are faring in search, social media and lead generation.After you look at the overview, get a detailed report on any individual competitor to delve deeper into their strengths and weaknesses. Compare your lead and sales conversion rates with other companies in your industry.
Optimizing your site for search
Keyword Analysis: Find and track your most effective keywords.
Link Tracking: Track inbound links and the leads they’re generating.
Page-Level SEO: Diagnose and fix poorly ranking sites.
Don’t forget the extra
Blog: A blog is a great way to create content on an ongoing basis, and to converse with your customers and prospects.
Landing pages & calls-to-action: Landing pages and calls-to-action are critical lead generation components. Create awesome landing pages as part of the redesign for your offers and assets.
Creating ongoing content strategy
Starting a blog: This is one of the best ways to have an on-going flow of great content. In fact, companies that blog have 55% more website visitors and 88% more leads than those who do not.
Including some PR: Post press releases and updates, but don’t rely on this alone.