What is Online Reputation Management?
Online reputation management (or monitoring) is the practice of monitoring the Internet reputation of a person, brand or business, with the goal of suppressing negative mentions entirely, or pushing them lower on search engine results pages to decrease their visibility.
Did You Know?
The 2011 “Social Shopping Study” indicates that 50% of consumers spend 75% or more of their total shopping time conducting online product research? 70% of Consumers Trust Other Consumer Opinions that are Posted Online
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Why ORM is important to your Business? and Why it is important to Monitor and Manage
Potential customers change purchase decisions when they see bad reviews, negative blog posts and comments which can spread in various channels such as in search engine results and in social media networks. These can gravely affect your brand and your business. That’s why it’s important to have your online reputation monitored and have these negativities mitigated—while proactively building positive reputation
The Internet & Search Engines provide a platform for information search
1.to be made available
2.People are always searching to learn more about you
3.Online Reputation Management is always closely linked with Search Engines
4.Search Engine Optimization (SEO) is an important tool in reputation management
5.You cannot remove negative comments but you can bury it in Google
6.search through a steady stream of contents
Coupled with the power of social network sharing – Viral Impossible to hide a company’s mistakes or customer dissatisfactions
Your Reputation will always precede you.
Bad Reputation = Poor Profits Bottom-line = Company’s Credibility